Supermodel Kate Upton has already been renowned for her enormous … accomplishments, but her most impressive by far occurred in December 2012. Wearing little more than boots plus a bikini bottom, the 20-year-old Florida native posed to the cover of Sports Illustrated’s 2013 Swimsuit Issue aboard the megayacht Le Boreal-in Antarctica. “It had been freezing,” the astute Upton later said of posing with ice floes and emperor penguins. “I was working so desperately to maintain warm.”
What Upton neglected to mention was she had a little help. Covering her shoulders and other adjacent areas was köpa canada goose jacka. The published photographs (which ran underneath the headline “Polar Bare”) were a memorable event for males on many continents, nonetheless they were advertising gold for Canada Goose, which includes suddenly become the hottest cold-weather coat on earth. Not long ago, “Canada Goose was primarily a purely functional, technical brand,” observed retail consultancy J.C. Williams senior advisor Bruce Winder. “Somehow, they’ve become cool and prestigious.”
Canada Goose, once a “functional” brand, is currently worn by many celebrities. Photo: Nick Ferrari
Winder, whose office is within Toronto, may be forgiven his mild surprise. In fact, Canada Goose Jacka Billigt is absolutely nothing a novice to Canadians. But the truth that the coat is quintessentially Canadian-manufactured in Canada by those who understand a thing or two about freezing temperatures-helps explain its mythic status. At any given time when every apparel brand in the marketplace states to be genuine and authentic, Canada Goose actually is.
This brand of as soon as has actually been around since 1957, initially going through the name Metro Sportswear. For 3 decades, the corporation made coats for cops and park rangers, plus (quietly) for labels like L.L. Bean and Eddie Bauer. Only in 1993 did incoming CEO Dani Reiss make the pivotal decision to sell Canada Goose coats under their own personal name. Competition was stiff, although the brand had a key advantage: its reputation. “We’ve experienced this business a very long time, b1lliga everyone from Arctic bush pilots to industrial workers inside the coldest places in the world,” Reiss said. “We don’t have to make up stories about our product.”
Which happens to be not to imply that canada goose jacka hasn’t done some very clever marketing. Its 2012 decision to sponsor the Sundance Film Festival put coats on the backs of 300 tastemakers, helping create a celebrity cult following that’s grown to feature Emma Stone, Bradley Cooper, Sarah Silverman and Daniel Craig.
And, naturally, Kate Upton, who later joked that “the penguins kept me going” on that freezing photo shoot. Maybe so. But Canada Goose’s $595 Chilliwack Bomber jacket probably helped.