Contemplating starting a blog? Blogging is a marvellous thing to get involved with and can lead to a number of great opportunities. Just before you dive directly in, it’s really worth firstly taking a step back and thinking of a number of significant things.
Listen up. Starting your blog is rather easy, but getting it right is much more difficult and there are many decisions to make in the process. Allow me to share 12 things you must know before you even set up a blog:
1. Self-Hosted WordPress Blog
You might be wondering about your best option for how to create a blog for free. Do you develop a WordPress blog, or would a platform like Blogger suffice? Have you considered such as SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is undoubtedly and away your best option.
There are many main reasons for this:
Firstly, a self-hosted WordPress blog gives you complete ownership and power over everything you do. There are many themes and plugins for WordPress, while it’s also great to learn that nobody may come along some day and disassemble your blog since it ‘breaks’ some form of rule. That’s a major problem with many platforms!
Upon having installed WordPress (it’s free and the majority of hosts permit you to set it up with just a few clicks), you can essentially do whatever you decide to like. You’ll must spend a bit of funds on hosting and your own domain name, but those might be found pretty cheaply.
2. Develop a Brand
To develop an excellent blog and stick out from the crowd, you should work to make a distinctive brand. This simply means pick a very specific niche and endeavoring to develop a brand that basically talks to your audience.
Exactly what makes a brand name?
Well, it calls for a variety of stuff like the name, logo, visual imagery, the tone/personality of your own writing, the user experience, etc. Consider great bloggers like Seth Godin. You generally know specifically what you’re getting when you visit his blog – and that’s what you should do, too.
To have success, you have to stand above the competition and speak to your audience. What’s your niche? What do you want to be referred to as? What’s the personality of your respective blog will be? Will your blog be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the best looking blog on earth, but it doesn’t matter a jot when the content is crap!
To have success while keeping people returning for more (which can be surely what every blogger wants), your site content should be high quality and deliver on exactly what you’ve promised.
Make certain each post is well researched and possesses a definite point. Allow it to be interesting to read by injecting a certain amount of your personal personality into each post – or tell stories to give it alive.
Remember: content is king, so make certain it’s as good as it are able to be!
4. Blog Regularly
Blogging regularly is actually important. If you need how to start your own blog to obtain just about any impact, you just cannot go weeks or months without making a post!
When you first set up your blog site, it’s easy in the first place great intentions and boast about how you’re going to make a brand new post six times weekly. But unless you’re superman/woman, the reality is that staying on a schedule like that is completely unrealistic.
To present yourself the ideal potential for success, be sensible about how exactly often you’re going to post and set up a schedule to fulfill that goal. You should plan out your content in advance after which utilize a post scheduler to share it to the blog on the given day.
5. Visual Content articles are Key
Visual content articles are becoming an ever-bigger portion of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.
Ensure each and every post you are making contains some kind of visual content. It really helps to bring your blog alive and may greatly increase the amount of people who click right through to your blog site – especially from social websites.
Not just a graphic designer whizz kid? Don’t worry! A tool like Canva is free and super simple to operate, or you may outsource it into a design professional.
6. Connect To Other Bloggers
It’s easy to see other blogs as competitors, nevertheless, you should actually examine them as your friends. Experience tells me that your particular success often is dependent upon connecting with other bloggers and making yourself seen to the real key players in your niche.
Discuss their blogs and take part in the conversation. Share their posts on social networking. Create a relationship with them and acquire on his or her radar! Trust me, it’ll really help your chances of success.
7. You MUST Build an Email List
Imagine having the capacity to send 500 individuals to your new blog post in just minutes, or having the ability to instantly send website visitors to a proposal you’re promoting for an affiliate.
If you have a message list, there is the power to do all this and much more!
You’ve probably heard the expression “the amount of money is in the list” – and i also can absolutely and categorically tell you that it’s the honest truth. If you’re starting a new blog, ensure you begin to build an e-mail list from day one.
8. Purchasing Advertising
There are many great free ways to get traffic to your blog. You are able to focus on SEO and have traffic from Google. It is possible to write guest posts for other blogs, or use social networking to share with you relevant content and obtain new followers.
But while free methods are wonderful, it’s also worth taking into consideration paid methods like Facebook advertising. If you do it right, it is possible to achieve your goals much quicker and right away reach out to new people.
A word of warning: Don’t throw a lot of capital with the wall and hope it sticks! Set a small budget (e.g. $20) and test water to see if it works.
9. Responsive Design is necessary
Those days are gone when a lot of people browsed the internet on his or her computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to create a fresh blog in 2017, please, please, PLEASE make sure it is responsive and easily viewable on mobile phones! It’ll make the viewing experience significantly better for the visitors, and features certain SEO benefits, too.
10. Be familiar with Increasing Security Threats
When setting up a blog, it’s very important for taking security seriously. Blogs are vulnerable to hackers along with other online threats, so it’s absolutely vital to consider steps to protect your web site whenever possible. Trust me, you don’t want the irritation of sorting a hacked blog because it can be a complete and utter pain inside the arse!
Firstly, make certain your site and plugins will always be updated and running the most up-to-date versions. Including the WordPress installation, your theme and each and every plugin.
Secondly, ensure you use a basic WordPress security plugin to help guard against common threats and have alerted if the worst happens. WordFence, BulletProof Security and iThemes Security are three of the very most popular.
11. You should Take Into Consideration SEO
Where will you go if you’re seeking information? Typically, the correct answer is Google, so you’d be absolutely CRAZY to disregard it a traffic source.
If you want to get visitors from Google, you need to think about Search Engine Optimisation (SEO). I was able to write a whole book about this subject, but for now you just need to get the 30deyypky right.
Base each article around a specific keyword – and make sure to incorporate that keyword a few times in the post. Don’t overdo it!
Moreover, it’s worth installing a search engine marketing plugin like Yoast SEO. This is a free tool that offers you the ability to optimize your blog site easily and quickly.
12. Blogging is tough Work
Finally, it’s important to understand that blogging is difficult work.
Many individuals dream of establishing how to start a blog and make money and achieving instant overnight success, but to be honest that it’s bloody effort and requires consistent effort over years and years. If you’re ready to placed the effort it, it’s definitely worth it though and literally has the ability to change your life.