Live video is finally obtaining the attention it deserves. Platforms like Twitter and facebook have jumped aboard the bandwagon, rolling out their particular versions of the feature. Now, we have seen Instagram doing the exact same thing, with “Stories.” This will take social media to a different level for companies that are actually on Instagram.
Instagram is owned by Facebook, so it’s not surprising they went this route. Whenever someone goes live on Instagram, you will realize a “live” icon appear from the profile’s Stories bar. Only followers are able to check this out alert.
Unlike Twitter and facebook, Instagram Stories doesn’t hang on to the live footage you shoot. Instead, the recording disappears after one day. It was to fit people that are worried regarding their videos becoming a part of internet history, which could 1 day get back to haunt them.
So how can you begin using Instagram Stories for your personal brand? You may hire instagram marketing or follow these instructions.
Quick Help guide to Using Instagram Stories
This is a simple step-by-step guide for creating your live feed on Instagram:
Click on the plus sign located in the left corner near the top of your screen.
Next, hit the round button to capture a photo, or press upon it for 10 seconds to begin capturing video.
Now, you can use one of many three pen types to start drawing in your photo/video and adding emojis. Color filters are also available.
Once you’ve done, click on the check mark icon.
This may publish your video to the feed. You can check out who’s seen the recording by swiping high on your story. If you can find people viewing that you’d like to block, basically click on the “X” close to their name.
Regularly creating Instagram Stories can drive more followers to the channel making your profile more discoverable. Just make sure you’re promoting your organization content on other social networking channels you’re marketing on. If you want help here, you are able to hire an online marketing agency to handle this for yourself.
What makes Stories a neat addition is that it fits perfectly with Instagram’s ideal of showcasing beautiful, curated content from your daily life. Using the right strategy, you are able to put together creative approaches to use images and video to enhance your brand.